If you’re a creative who covets a faster, more powerful machine for visual effects, here’s how to make the case for an iMac Pro rental, and lighten the load on your IT department.

Apple’s introduction of the iMac Pro delighted pro users who do GPU-intensive work in virtual reality, visual effects (VFX), motion graphics, and other jobs that thrive on fast rendering and tireless multitasking. If you’re a creative professional who’s trying to do jaw-dropping work on some other machine, you could be doing it faster and better on a high-performance iMac Pro rental, without blowing the budget.

The iMac Pro is Apple’s love letter to creatives who toughed it out in Mac Pro wasteland, where upgrades and updates were few and far between. If you were a VFX artist hampered by the sub-par performance of that modular model, you may have jumped ship. In a rare confessional last year, Apple executives acknowledged that the 2013 Mac Pro had run aground and would be replaced by something great.

Great indeed. Custom made for the varied workflows of pro users, the all-in-one iMac Pro fits VFX professionals like a VR glove. Its GPU is up to three times faster than the Mac Pro’s, so it can run powerful tools like Adobe Creative Cloud, Cinema 4D, Houdini, Maya and Nuke. In a workstation class with far less fun machines, this pricey desktop delivers the higher frame rates and real-time 3D rendering you need for movie VFX.

If you’re primed to get creative on an iMac Pro but can’t justify the cost, you can rent one from VFXNow for less than the cost of a monthly trip to the cinema with friends. Here’s how to make the case for renting an iMac Pro from the industry’s media pipeline experts:

1. Claim your space.

In Mac history, creatives are the most loyal fans for good reason. Macs unleash creative freedom and stay tight under tight deadlines. Apple’s Behind the Mac campaign pays homage to these fans. Catering to a more rarified class of user, the iMac Pro extends an olive branch to VFX artists and other power-hungry media and entertainment (M&E) pros, and expands its universe to scientists, doctors, developers, engineers and architects. If you count yourself in this creative class, claim your right to rent an iMac Pro.

If you’re not convinced this elegant machine has enough oomph for you, watch the short movies produced by six renowned film-industry artists to show off just how powerful the iMac Pro is. Algorithmic Architecture, created by VFXNow client ManvsMachine, is a stunning animation of a monolithic structure that the artist generated from an arithmetic blueprint. Wow. Be inspired by the work, then show it to anyone who missed the premier.

2. Know the specs.

It’s one thing to use the most powerful Mac ever made. It’s another to talk about it with authority. Your iMac Pro rental will be configured to your specifications. Know what you want on this beast of a machine. The iMac Pro can be powered by:

  • 27-inch diagonal Retina 5K display with 5120-by-2880 resolution
  • 8-, 10-, 14- or 18-core Intel Xeon processors with turbo boost up to 4.5GHz
  • Radeon Pro Vega 56 or 64 video card
  • 4 memory channels for up to 128GB of RAM
  • Internal storage for up to 4TB on a solid state drive

There you have it. If anyone wants to talk teraflops, hyper-threading, throughput and the like, point them to the iMac Pro tech specs. Bottom line: This machine is going to make you super productive, so you can do more boundary-blasting work in less time, period.

3. Prevent sticker shock.

Macs are notoriously high-priced, and this top-of-the-line machine is no exception. Off-the-shelf, you’ll pay $5K to $15K, depending on the configuration. But here’s the inside scoop: You can rent a fully configured iMac Pro for less than $26 a day from VFXNow. That makes this high-performance workstation both affordable and deductible. As a line-item expense in your monthly operating budget instead of a hefty one-time capital expenditure, an iMac Pro workstation rental is a low-cost alternative to buying outright. Plus, there’s no long-term contract. VFXNow negotiates terms that work for you.

4. Give IT a rest.

The kicker in this deal is that you get 24/7 tech support as part of VFXNow’s Hardware-as-a-Service package. You not only get immediate, free delivery and installation, you also get an on-call engineering team for customized IT services. As the industry’s media pipeline experts, VFXNow can also solve any problems your studio is having with its production pipeline, including installing and networking multiple workstations, expanding rendering capacity and setting up secure storage for big projects.

VFXNow is the one-stop-shop for solo professionals and studios of all sizes. You can save yourself or your studio a chunk of change on hardware purchases and IT support services. Then you can push your iMac Pro to the limit and, if you hit a snag, call the VFXNow team for help with any hardware, software or workflow issues. You get to focus on the creative, and your IT department gets a rest.

5. Return to sender.

Under a Hardware-as-a-Service lease, you can use your iMac Pro for as long as you like, then return it to VFXNow. Got a demanding client with a death-threat deadline? Rent enough fully configured, up-to-date iMac Pros for the extra creatives, ride your GPU workhorses to the finish line, and send them back when the rush is over. Done and done.

An iMac Pro rental meets that crushing need for speed on VFX creative. For less than $26 a day, you get fast delivery, custom configuration and 24/7 support, whether it’s a standalone or connected to a production pipeline. Contact VFXNow, the one-stop-shop for VFX Hardware-as-a-Service and media pipeline support services.